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1300 N. Atlantic Ave, Cocoa Beach, FL 32931
Highlights
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Expected to be a transformative development, positioned in one of the top five fastest growing MSAs in the US
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State-of-the-art resort and conference facility designed by world-renowned architect, Gensler
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Marriott distribution gap - no full-service Marriott beachfront properties for 160 miles, from Daytona Beach to Hutchinson Island
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Unprecedented $30M grant from Brevard County, $1M per year for 30 years, to promote the resort.
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$25M Marriott Performance Guaranty to the Westin's construction lender.
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Updated construction costs of market-tested GMP (Gross Maximum Price) in September 2023.
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Projected Opening Date |
2027 |
Brand / Management |
Marriott International – Westin / DHM |
Projected Guestrooms |
502 guestrooms including 69 suites |
Gross Land |
15.7 Acres |
Food & Beverage |
11 F&B Venues |
Projected Resort Amenities |
Indoor kids club; kids pool & playground; resort market; surf/wave pool; Topgolf swing suites; resort pool; cabanas; fire pits; tennis; basketball; pickle ball; pool tables; bocce ball; ping pong tables; bicycle rentals; fitness center |
Projected Meeting & Event Space |
123K + SF of indoor and outdoor meeting & event space: 43.2K SF conference center; 8.5K SF of flexible indoor meeting & event space; 72K SF of flexible outdoor meeting & event space |
Projected Spa |
10 treatment rooms, outdoor courtyard & plunge pools, salon |
Parking Structure |
800 self & valet parking |
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(1). The target returns presented on this slide are hypothetical in nature, are based on a number of assumptions, do not reflect actual investment results, and are not any guarantee of future results. In addition, a specific investor’s actual performance may be materially different from such illustrative data depending on numerous factors. There are certain limitations inherent in hypothetical results like those portrayed on this slide. In fact, there are frequently sharp differences between hypothetical performance results and the actual results subsequently achieved by any particular trading program. One of the limitations of hypothetical performance results is that they do not reflect trading in actual client accounts and do not reflect the impact that material economic and market factors may have had on the decision-making associated with actually managing client funds. Unlike an actual performance record, hypothetical performance results do not represent actual trading. The information contained on this slide is intended only for qualified investors who are knowledgeable about investments and the associated risks. No representations or warranties whatsoever are made by Driftwood Capital, LLC or any other person or entity as to the future profitability of investment outcomes or the results of making an investment. All information provided is for informational purposes only and should not be deemed as advice in relation to legal, taxation, or investment matters. Potential investors should conduct their own due diligence and consult financial advisors before investing. Past performance is not a guarantee of future results.
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Westin Cocoa Beach Resort & Spa - Competitive Set
Westin Cocoa Beach Resort
Cocoa Beach — 502 Keys
1 The Diplomat Beach Resort
Hollywood — 446 Keys
2 Margaritaville Hollywood Beach Resort
Hollywood — 133 Keys
3 Westin Fort Lauderdale Beach Resort
Fort Lauderdale — 274 Keys
4 Marriott Harbor Beach Resort & Spa
Fort Lauderdale — 177 Keys
5 The Boca Raton
Boca Raton — 133 Keys
6 The Breakers
Palm Beach — 274 Keys
7 JW Marriott Marco Island Beach Resort
Marco Island — 177 Keys
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Absence of Full-Service Beachfront Resorts in Marriott Bonvoy’s Reservation System
With the scarcity of convention hotels along Florida’s coast, and notably, the absence of any full-service Marriott beachfront properties from Daytona Beach to Hutchinson Island—a span of around 160 miles— the Resort is projected to be in strategic location that may leverage Marriott’s reservation network of more than 141M affiliated members worldwide. (1)
Westin Cocoa Beach Resort
Cocoa Beach — 502 Keys
1 Ritz-Carlton
Amelia Island — 446 Keys
2 Delta
Daytona Beach — 133 Keys
3 Marriott
Hutchinson Island — 274 Keys
4 Marriott
Palm Beach/Singer Island — 177 Keys
(1). Marriott.com
Existing Demand for Westin Cocoa Beach Resort & Spa Development
Sponsor believes that due to the absence of upper upscale hotels in the Space Coast, there is a leakage of at least 3.2M room nights to the Orlando market, and essentially zero capture of demand from the 32.9M (3) room nights generated by the Orlando market.
This potentially presents an interesting opportunity, considering the size and scope of the Resort which which may be able to capture a portion of the immense demand that currently exists.
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1. Projected Internally (Consists of Cocoa Beach Visitors, Rocket Launches, Kennedy Space
Center, MLB Airport, Port Canaveral and Brevard Zoo)
2. 2022 STR Historical Data
3. 2022 STR Historical Data
Third-Party Valuation by HVS (1)
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The report indicates that the property’s value upon opening in 2026 is $464 million, which is equivalent to ~$924K per key.
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This appraisal underscores the value created by the development, showing a $52M increase when compared to the expected development costs.
(1). 2023 appraisal report for the to-be-developed Westin Cocoa Beach Resort and Spa by HVS, a third-party
hotel valuation.
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By bringing on the project management team early, we anticipate multiple benefits to the project
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Efficiency of time, the buyout process can take 2-3 months after signing, this approach allows us to hit the ground running on site.
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Potential mitigated risk on long lead construction material orders. We may be able to start shop drawings and order materials earlier using this approach.
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Potential mitigated risk, before we start, we may have 90% of the subcontracts committed reducing the risk of cost fluctuations.
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Driftwood may keep any buyout savings, typically buyout saving first go towards the GC contingency. This approach means it may go towards owner contingency.
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Ability to bring in key subcontractors early to opine on Value Engineering options.
We are excited to start this project off proactively with KAST Construction - a strong well established partner as our general contractor.
Pre-Development Team
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Project Development Team
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Why we like it
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Portfolio Projected Cash Flow Timeline
Cash flow available for preferred interest and other fund expenses
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Projected Cash Flow
$ in Millions |
2024 |
2025 |
2026 |
2027 |
2028 |
2029 |
NOI |
$8.1 |
$13.1 |
$19.2 |
$34.1 |
$47.6 |
$42.7 |
Refinancings (net cash) |
$0.0 |
$29.6 |
$0.0 |
$0.0 |
$151.1 |
$0.0 |
Exit (net cash) |
$0.0 |
$0.0 |
$0.0 |
$0.0 |
$52.6 |
$485.8 |
Debt Service |
($5.2) |
($7.3) |
($10.8) |
($11.6) |
($15.2) |
($22.1) |
Fund Expenses |
($0.1) |
($0.1) |
($3.9) |
($5.1) |
($5.1) |
($5.1) |
Asset Free Cash Flow |
$2.9 |
$35.3 |
$4.5 |
$17.4 |
$230.9 |
$513.4 |
Luxury Hotels Sales Comparables
|
Cap Rate |
Sale Price |
Price/Key |
Sale Date |
Beachfront |
Four Seasons Resort Orlando at Walt Disney |
4.70% |
$610M |
$1,373,874 |
2021 |
No |
DUA Miami, Autograph Collection (Formerly SLS) |
4.90% |
$54M |
$431,452 |
2023 |
No |
The Confidante Miami Beach |
5.00% |
$232M |
$684,366 |
2022 |
Yes |
The Ritz-Carlton Key Biscayne, Miami |
5.50% |
$380M |
$891,713 |
2022 |
Yes |
Hawks Cay Resort |
5.50% |
$201M |
$1,135,971 |
2022 |
Yes |
Henderson Beach Resort |
6.40% |
$113M |
$661,765 |
2021 |
Yes |
Sagamore South Beach |
6.50% |
$63M |
$617,647 |
2016 |
Yes |
The Inn On Fifth Naples |
6.73% |
$107M |
$898,856 |
2022 |
No |
LaPlaya Beach & Golf Resort |
7.01% |
$186M |
$981,481 |
2015 |
Yes |
SLS South Beach Miami |
7.20% |
$125M |
$892,857 |
2015 |
Yes |
Westin Cocoa Beach Resort & Spa |
6.50% |
$734M |
$1,500,000 |
|
Yes |
Upper Upscale Hotels Sales Comparables
|
Cap Rate |
Sale Price |
Price/Key |
Sale Date |
Beachfront |
Pullman Miami Airport Hotel |
3.75% |
$49M |
$173,132 |
2019 |
No |
Tribute Portfolio Royal Palm South Beach |
3.88% |
$210M |
$534,715 |
2019 |
Yes |
The Vinoy Resort & Golf Club, Autograph |
3.90% |
$185M |
$511,050 |
2018 |
No |
Bentley Hotel |
4.73% |
$28M |
$651,163 |
2019 |
Yes |
Hyatt Regency Coconut Point Resort & Spa |
5.00% |
$255M |
$560,657 |
2018 |
Yes |
Margaritaville Hollywood Beach Resort |
5.30% |
$270M |
$731,707 |
2021 |
Yes |
Marriott Sawgrass Golf Resort & Spa |
5.50% |
$247M |
$480,223 |
2022 |
No |
Fort Lauderdale Marriott Pompano Beach Resort |
5.70% |
$53M |
$239,726 |
2018 |
Yes |
Baker's Cay Resort Key Largo, Curio Collection by Hilton |
6.20% |
$200M |
$1,000,000 |
2021 |
Yes |
Hotel Colonnade Coral Gables, Autograph |
6.51% |
$63M |
$401,274 |
2023 |
No |
Westin Fort Lauderdale Beach Resort |
7.10% |
$149M |
$344,111 |
2014 |
Yes |
Westin Cocoa Beach Resort & Spa |
7.75% |
$187M |
$633,000 |
|
Yes |
Westin Cocoa Beach Resort & Spa |
8.50% |
$99M |
$342,000 |
|
Yes |
Westin Cocoa Beach Resort & Spa |
7.00% |
$90M |
$700,000 |
|
Yes |
Anticipated Consolidated NOI
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All information set forth on this page is subject to change. Nothing herein should form the basis for any investment decision. No assurance can be given that actual returns will meet or exceed the targeted returns (including that they may be materially lower than the targeted returns) or that actual results will otherwise meet expectations or objectives. The target returns presented on this slide are hypothetical in nature, are based on a number of assumptions, do not reflect actual investment results, and are not any guarantee of future results. In addition, a specific investor’s actual performance may be materially different from such illustrative data depending on numerous factors. There are certain limitations inherent in hypothetical results like those portrayed on this slide. In fact, there are frequently sharp differences between hypothetical performance results and the actual results subsequently achieved by any particular trading program. One of the limitations of hypothetical performance results is that they do not reflect trading in actual client accounts and do not reflect the impact that material economic and market factors may have had on the decision-making associated with actually managing client funds. Unlike an actual performance record, hypothetical performance results do not represent actual trading. The information contained on this slide is intended only for qualified investors who are knowledgeable about investments and the associated risks. No representations or warranties whatsoever are made by Driftwood Capital, LLC or any other person or entity as to the future profitability of investment outcomes or the results of making an investment. All information provided is for informational purposes only and should not be deemed as advice in relation to legal, taxation, or investment matters. Potential investors should conduct their own due diligence and consult financial advisors before investing. Past performance is not a guarantee of future results.
THE DESCRIPTION OF THE PROJECT HEREIN IS SUMMARY IN NATURE AND NO POTENTIAL INVESTOR SHALL MAKE AN INVESTMENT DECISION WITHOUT REVIEWING IN FULL THE PRIVATE PLACEMENT MEMORANDUM DESCRIBING THE TERMS AND RISKS IN MORE DETAIL. THE INFORMATION HEREIN IS FOR AUTHORIZED PARTIES ONLY AND NO PORTION OF THIS INFORMATION MAY BE REPRODUCED OR DISTRIBUTED IN ANY FORMAT NOR REFERENCED OR QUOTED WITHOUT THE EXPRESS WRITTEN APPROVAL OF DRIFTWOOD CAPITAL, LLC.